“What you are seeing is a rise in curiosity
for what’s happening in culture.” – Steve Stoute
In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.
Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, McDonald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).
©Electric Wire Hustle – BBE Records
© Nujabes – Hydeout Productions
© Dj Ezasscul – Digi Crates Records
Thanks to Hi, I’m Tündi for turning me onto this.