OK Go’s “Upside Down & Inside Out” By The Numbers

OK Go

To celebrate their 10 year anniversary of making outlandishly choreographed music videos, OK Go has premiered the most epic video yet: “Upside Down & Inside Out,” the first ever clip shot entirely in zero-gravity. I bet Kanye West is pissed he didn’t think of it first.

OK Go aren’t ones to shy away from a challenge and have been conceiving the weightless idea for some time. “It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space,” said OK Go singer Damian Kulash, Jr. in a press release.

OK Go – Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for “Upside Down & Inside Out”. A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016


Here’s some facts and figures about the unprecedented video:

SIX MONTHS
It took six months of planning to coordinate, prepare and execute the video.

21 FLIGHTS
OK Go trained for, and filmed, the video at the Russian equivalent of NASA. It took a total of 21 flights to pull off the feat, capturing a total of two hours and fifteen minutes of weightless acrobatics.

27 SECONDS
The longest period of weightlessness possible to achieve in-flight at one time. With a five minute recovery in-between each interval.

EIGHT ROUNDS
OK Go shot eight “consecutive weightless periods” to achieve the allusion of a “single, uninterrupted routine.”

30% LESS
The song was slowed down 30% in flight to pull off the choreography, and sped back up in post-production.

58 LOST LUNCHES
There were “58 unscheduled episodes of vomiting. Yeah, gross. But you try filming in zero gravity and see what happens.” Fun.

FOUR FAMILY AFFAIRS
The number of videos singer Damian Kulash JR has now shot with his sister, Trish Sie. She also directed “Here It Goes Again” and “Skyscraper.” Power siblings.

60 DEEP
The crew rolled 60 deep consisting of  pilots/navigators, cosmonaut trainers, aerialist dancers, the film crew, and the band.

ZERO GIMMICKS 
There’s no green screens, no wires or other “digital tricks.”

A DOZEN DONUTS
The number of donuts Do-Rite claims you need to eat to feel “the weightless effect.” The Chicago boutique collaborated with OK Go to release a “Upside Down & Inside Out” donut – “an upside down brioche bullseye, dipped in dark chocolate and toasted peanuts – then inverted – filled with an espresso cream and glazed in vanilla bean glaze with peanut bits.” DAMN. Don’t eat that and then orbit into space.


Kudos OK Go for blowing everyone’s minds yet again.

Image source: OK Go

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