South Londoner Jessie Ware has a breathy yet bold voice and is taking the pop world by storm in the UK (and the US will undoubtedly soon follow). On her single “Wildest Moments”, Ware contemplates human nature, and moments when we are “the greatest” and “the worst.” The song may focus on a relationship but it’s certainly a message that resonates with everyone. Who hasn’t reached a breaking point and wondered to themselves, “why do we try?”
The stripped down video above was directed by Kate Moross (Midnight Juggernauts, Simian Mobile Disco). Moross also directed Ware’s previous two videos, “100%” and “Running”.
Ware’s debut album Devotion streets August 20 via PMR Records.