Jack White Invites Public To "Hear Yourself As Others Hear You"

Brendan Benson demonstrates how to use the booth/melt girls hearts

Record Store Day Ambassador Jack White recorded a cover of Loretta Lynn’s “Coal Miner’s Daughter” in the Third Man Recording Booth during Record Store Day on April 20th.

The 1947 Voice-o-Graph is the only public vinyl record recording booth in the world. 111 seconds of audio can be recorded in the booth and the audio is cut to a six-inch phonograph disc.

The Third Man web site explains that the recording booth is “a refurbished 1947 Voice-o-Graph machine that records up to 2 minutes of audio and dispenses a one-of-a-kind 6″ phonograph disc to the user.” Once a popular pastime in the 60’s and 70’s,  the Voice-o-Graph is now the only operational public vinyl recording booth in the world.

Ambassador Jack White remarked, “Certain beautiful experiences can only happen in the environment of a record store and I just thought that nothing could drive that point home more than a one-of-a-kind machine that lets you not only record your own vinyl record, but send it to anyone, anywhere in the world to share a song, poem, or private message with. I know those warm, scratchy tones send tingles up (and sometimes down) MY spine.”

Listen to Mr. White take it away in the booth:

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