Kindness [aka Adam Bainbridge] will release his debut album, World, You Need a Change of Mind on March 23rd via Modular People. The Guardian describes his sound as “dislocated disco” which pretty much says it all. Bainbridge’s look is a bit dislocating as well – his long hair makes for an androgynous look that may cause some bemusement at first glance. The singer even pokes fun at his ambiguous appearance in his latest video “Gee Up,” in which a female ‘secretly’ takes his place in this amusing video of a video shoot.
Kindess’ other single Cyan can be listened to here. Produced by Philippe Zdar [Cassius, Phoenix, The Rapture], World, You Need a Change of Mind is sure to cause a stir. Afterall, in the words of Bainbridge, “Ninety-five per cent of everything you should want to know about a new artist should be in the record.”
Watch “Gee Up”