Five Takeaways From The FlashFWD Awards

?uestlove accepting the Soundwav Influencer Award

As part of Internet Week New York 2013, SoundCtrl and ‘stache media hosted the fourth annual FlashFWD Awards at The Gramercy Theatre, honoring innovators in music technology. Those innovators were the following: Best in Discovery: Songza; Best in Live: V Squared Labs; Best in Mobile & Tablet: Instagram; Best in Artist Support: Tumblr; Best in Gaming: Soundplay by Pitchfork & Intel. The night was chock full of live performances and people geeking out over their favorite tech toys. That being said, here’s five takeaways from the FlashFWD festivities:

1. IT’S THE REAL KEPT THINGS REAL FUNNY
Hosts Eric and Jeff Rosenthal, known collectively as It’s The Real, a funny “hip-hop sketch comedy” duo, were easily a highlight of the night. The boys were charming, nerdy and unassuming.

Robert DeLong

2. ROBERT DELONG GETS HIS KICKS ON VINE
The show kicked off with a sick performance by electronic artist Robert DeLong. Pretty appropriate for a music technology award show considering that, in addition to singing and playing the drums, DeLong also used a switchboard and a Wii remote for his one-man-band. He also confessed on stage that he’s really into Vine at the moment.

3. ?UESTLOVE’S INFLUENTIAL ON CAP’N CRUNCH
One of the major honorees of the night was drummer-DJ-prouducer ?uestlove who received the SoundWAV Influencer Award. Swizz Beatz presented the award to an amused ?uestlove who remarked, “Who knew talking about Cap’n Crunch for 5 hours on Twitter…” before breaking off into laughter and then shouting, “Look Ma, I made it!”

4. CHARLES YANG BREAKS DOWN BARRIERS WITH VIOLIN
In the middle of the show, violin virtuoso Charles Yang did an awesome rendition of Ke$ha’s “Die Young”. He’s a recent Juilliard Masters Graduate pushing the message, “music should have no barriers.” He should’ve received an award for making the violin look cooler than the guitar.

5. ILUMINATE ELEVATE EDM ART FORM
The night closed with a sneak peek of new dance troupe/performance group, iLuminate, featuring three dancers decked out in lights against a pitch black backdrop, dancing to EDM. It was a beautiful pairing of a classic art form (dance) with futuristic technology (the lights and music). iLuminate appeared on America’s Got Talent and are bringing their show “Artist of Light” to NYC’s Time Square at the end of June.

Photo and reporting by Emily Cadman

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